StoryToys

StoryToys creates apps to give parents the peace of mind that their kids are having fun with their favorite characters while also engaging in activities that help them learn and grow.
The company has produced apps with many leading children’s brands, including The LEGO Group, The Walt Disney Company, Pixar, Marvel Entertainment, Mattel, Hasbro, Penguin Random House, Warner Bros, Sesame Workshop, Dick Bruna, and Nickelodeon.

StoryToys has been the recipient of numerous awards for the quality of its products, including Kidscreen Finalist 2023 and 2024, multiple Apple Editor’s Choice awards, NBCDI’s Picks for apps that celebrate inclusion and diversity, Google Play’s Best of 2023 for Families, Kidscreen Award Winner 2021, Licensing International Excellence Awards Winner 2020, KAPi Awards Winner 2020, numerous Children’s Technology Review Editor’s Choice Awards, and multiple Bologna Ragazzi Digital Awards.
The products focus on engaging kids in well-rounded activities and developing healthy digital habits at a young age.


"Never stop playing, because play fuels creativity and innovation." – Elda, Associate Producer

My Story

It keeps our minds open to new ideas and helps us stay passionate about our work. What motivates me to stay in the industry is the constant evolution and the chance to bring stories to life in unique ways. My advice to my co-workers is to embrace change and continuously seek out new challenges. It's through these experiences that we grow both personally and professionally. Remember, every project is a chance to learn something new and to make a meaningful impact. This belief was shaped by my transition from Finance to Production. After working in Finance for 10 years, I expressed my interest in moving to Production, and early this year, I made the switch. This change was challenging, but it also reignited my passion for the industry. My company supported me throughout this transition, providing opportunities for learning and growth. They encouraged me to pursue my interest in Media Management, which I studied in college, and helped me navigate the new role. Overcoming this challenge has reinforced my belief in the power of play and continuous learning.

My Call to the Industry

The industry needs to foster a culture of continuous learning and innovation to stay ahead in a rapidly changing world. 


"Never stop playing, because play is the language of children." – Francesca, Producer & Creative Director

My Story

It’s how they learn. I never want to lose a child-like ability to enjoy play. I think it’s how we stay connected to silliness which we can easily forget is an important element of a joyous adult life too. By making games for kids, I have learnt to stay in touch with my silly side; to encourage it in myself and others, and, in that experience I have learned so much about what drives a child to learn through joyful engagement. I never want to stop learning like a child. It’s just too much silly fun!

My Call to the Industry

It needs to prioritise research into digital safety for kids, design for their development, and undeniably positive play for all.


"Never stop playing, because play isn’t just for kids. It’s a tool for creativity, connection, and change - at any life stage." – Claire, Head of HR

My Story

I've rediscovered play with my young kids, and it’s reminded me that play isn’t just about fun -it’s about learning, growing, and connecting. It fuels imagination, builds relationships, and creates moments of joy that stay with us. 

At StoryToys, we create opportunities for co-play, bringing children and caregivers together through shared experiences. Because play belongs to everyone. It breaks barriers, challenges norms, and helps us see the world in new ways. 

My Call to the Industry

Play is ours. The future isn’t just waiting - it’s being built by those who refuse to be sidelined. For many women, trans women, and marginalized genders, play hasn’t always been a level field. Underrepresentation in gaming still exists, but we have a real opportunity to change this. 


"Never stop playing, because if not you then who?" – Tobi, 3D Artist

My Story

This is something I think holds true in any industry that both historically and currently has less of a female presence. Drawing from my experience as a trans woman there is a reality that I, and people like me, have to face which is that our existence within any space is considered political in today's climate. The games industry is no exception. When I started studying to work in the games industry, I was 17 and had yet to fully come to terms with who I was as a trans woman: but I knew I liked games! And I wanted to create experiences for others and share this same joy with the world. 

I was 19 when I transitioned - and while I consider it the best thing I've ever done, it was also overshadowed by a fear that the door to realising my dream as a game artist would shut. In an industry that's already deemed a 'meat-grinder' to all, it's easy to fall into the trap of thinking you won't find a place that will accept you, recognise your skills and be patient with your individual circumstances. While there is a truth that most women, trans people and queer folk will at some point in their career face unfair treatment for the simple fact that we are existing as ourselves. It's important that we continue to stand our ground. It's important that we make a space for ourselves and unapologetically pursue our passions - both for ourselves and others like us. 

In my own experience over the last 2 years working as a 3D artist with StoryToys I've been met with nothing but acceptance and encouragement to grow and develop in my role. The culture fostered here so clearly benefits not only the individual but every team of every project as a whole. As unreachable as it can seem, there is a place for you in this industry. Games are a form of art, not just a soulless product - and like any art form can only grow and improve from a wide perspective. 

My Call to the Industry

An important part of equity is understanding that people come from a large variety of lived experiences, and meeting people where they are. Initiatives that empower women and LGBTQ+ people in the workplace aren't just nice to have, but necessary moving forward as an industry.
 

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